Brand Building

Strategic brand architecture for enduring corporate success.

From the first idea to a strong brand.

To play a strong role in the market, it is essential to position brands and products clearly and unambiguously. Target groups are not only won over with a great brand name or a good product. Personality and unmistakable branding are what count.

After an intensive situation analysis, we create a complex brand identity and stage brands in a lively and unique way. To do this, we work with you to develop the conceptual architecture of the product and company presentation – for a wide variety of touchpoints and a variety of target groups. The basis is always the creation of individual brand building blocks, such as logo, claim, colors, typography, or image and text tonality.

As a result, we then develop an effective strategy for communication, and guidelines for brand-appropriate actions by employees, agencies, and service providers.

E-Bike Branding – bgp
Brandbuilding– Entwicklung des Logos
Brandbuilding Scribble – bgp
Rabeneick Kategorien – bgp
Rabeneick Hausschirft – bgp

Rabeneick brand re-launch - where tradition meets simplicity

Rabeneick is a brand with a long tradition. From 1930 onwards, the name was used in famous races for decades. Even back then, August Rabeneick knew the importance of creating bikes that have excellent manufacturing quality and without redundant bike parts. This strategy has been working well for them ever since.

As part of the brand relaunch, we gave the brand a completely new look based on defined brand goals. We focused on puristic ideas with a sense of design and technology. Our goals were to create simple forms, an extraordinary image concept, a reduced logo, color language, and contrasting fonts. Those are the timeless stylistic elements of a revived brand: Rabeneick – less is more.

Marken sind nicht entweder, oder.

We are being asked more and more often how we help brands to grow both online and offline.
Brand building at bgp always means considering and emotionally activating all possible touchpoints – from business cards, brochures, and flyers to websites or apps.

Rabeneick Brandbuilding – bgp
Faltblatt – Brandbuilding von bgp
Rabeneick Anzeigengestaltung – bgp

Customer Cases

E-bike manufacture

A sophisticated brand strategy was required to establish the new premium e-bike brand on the market. Today, the e-bike manufaktur is one of the top players in the premium e-bike segment.

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Every day, every way.
Traditionally, Kreidler was known for its iconic motorcycles and mopeds. However, with consistent brand development, it was possible in a short time to transfer existing positive brand promise to the bicycle and e-bike segment. Having a reliable brand promise allows the company to stand out from the competition.

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Does boarding school need a brand? Nowadays, even traditional educational institutions are competing for students today. Having consistent brand building ensures a positive experience and offers comprehensive orientation in communication with the user.

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Michael Siener – bgp

Direct contact:

Call me or send me an e-mail if you need to develop a distinctive image or successful marketing strategies for your brand, product, or company.

Your personal adviser:

Michael Siener
Key Account Management | Concept, Consulting
Telephone: +49 208 409630-11