Corporate Design
Corporate Design
Unlocking Value for Your Business.
Simply look better.
The value of companies, brands, and products is significantly influenced by their visual appeal. Aesthetic excellence evokes trust, likability, and even the desire for more. This holds true for companies as well as products or brands.
An unmistakable corporate design reinforces your company’s identity, ensuring its recognition. Grounded in thorough analyses of the current state and company history, we craft a strategic design recommendation and mold it into timeless design elements.
This encompasses distinctive logo creation, defining color palettes, selecting font styles and weights, and providing guidance on employing these elements effectively. Typically, these recommendations and elements are woven into a design manual and a classic suite of corporate materials – they’re also readily adaptable for diverse digital applications.
Pantone 187 C
CMYK 7 100 82 26
RGB 174 8 39
HEX AE0827
Pantone 187 C
CMYK 7 100 82 26
RGB 174 8 39
HEX AE0827
Pantone 187 C
CMYK 7 100 82 26
RGB 174 8 39
HEX AE0827
Pantone 187 C
CMYK 7 100 82 26
RGB 174 8 39
HEX AE0827
Corporate Design Gaesdonck - Head. Heart. Character.
The corporate design of Gaesdonck Boarding School is rooted in its medieval history and traditional Christian values. Through in-depth client discussions and an analysis of historical documents, we crafted a logo featuring a stylized Antonian or Tau Cross, encircled by three stars as an encompassing emblem. This emblem was thoughtfully designed to function as both a positive and negative element on varying surfaces.
The color palette of the corporate design draws inspiration from historical red design elements. Paired with a sans-serif, clean typography, it presents a contemporary impression. This design approach, implemented across stationery, brochures, and online applications, reflects a timeless modernity and professionalism while paying homage to tradition.
There is only one first impression.
The importance of an appealing corporate design for businesses is something you experience yourself on a daily basis. Often, it’s the initial impression that determines whether one perceives a person, a company, or a product as trustworthy, reliable, or professional. Unfortunately, there’s no second chance for a first impression.
Customer examples
Laco Watch Manufacture
Where Tradition Meets Modernity. The new, timeless appearance of the Pforzheim Watch Manufacture honors its over 90-year company history while embracing the spirit of the present.
ebike Manufacture
From printed materials to online campaigns, and from typography to color selection – achieving a cohesive and cross-media functional corporate design necessitates consideration of numerous factors.
NRW Fire Service Institute
Inspired by the form and color palette of the "Reflexionswand" (reflection wall) created by artist Olaf Metzel on the institute's building, the timeless corporate design of Institute for Design was conceived as a versatile toolkit for crafting various media, both online and offline.
Direct contact:
Call me or send me an e-mail if you need to develop a distinctive image or successful marketing strategies for your brand, product, or company.
Your personal adviser:
Michael Siener
Key Account Management | Concept, Consulting
Telephone: +49 208 409630-11
E-Mail: siener@bgp-emedia.de
Brand Building
Brand Building
Strategic brand architecture for enduring corporate success.
From the first idea to a strong brand.
To play a strong role in the market, it is essential to position brands and products clearly and unambiguously. Target groups are not only won over with a great brand name or a good product. Personality and unmistakable branding are what count.
After an intensive situation analysis, we create a complex brand identity and stage brands in a lively and unique way. To do this, we work with you to develop the conceptual architecture of the product and company presentation – for a wide variety of touchpoints and a variety of target groups. The basis is always the creation of individual brand building blocks, such as logo, claim, colors, typography, or image and text tonality.
As a result, we then develop an effective strategy for communication, and guidelines for brand-appropriate actions by employees, agencies, and service providers.
Rabeneick brand re-launch - where tradition meets simplicity
Rabeneick is a brand with a long tradition. From 1930 onwards, the name was used in famous races for decades. Even back then, August Rabeneick knew the importance of creating bikes that have excellent manufacturing quality and without redundant bike parts. This strategy has been working well for them ever since.
As part of the brand relaunch, we gave the brand a completely new look based on defined brand goals. We focused on puristic ideas with a sense of design and technology. Our goals were to create simple forms, an extraordinary image concept, a reduced logo, color language, and contrasting fonts. Those are the timeless stylistic elements of a revived brand: Rabeneick – less is more.
Marken sind nicht entweder, oder.
We are being asked more and more often how we help brands to grow both online and offline.
Brand building at bgp e.media always means considering and emotionally activating all possible touchpoints – from business cards, brochures, and flyers to websites or apps.
Customer Cases
E-bike manufacture
A sophisticated brand strategy was required to establish the new premium e-bike brand on the market. Today, the e-bike manufaktur is one of the top players in the premium e-bike segment.
Kreidler
Every day, every way.
Traditionally, Kreidler was known for its iconic motorcycles and mopeds. However, with consistent brand development, it was possible in a short time to transfer existing positive brand promise to the bicycle and e-bike segment. Having a reliable brand promise allows the company to stand out from the competition.
Gaesdonck
Does boarding school need a brand? Nowadays, even traditional educational institutions are competing for students today. Having consistent brand building ensures a positive experience and offers comprehensive orientation in communication with the user.
Direct contact:
Call me or send me an e-mail if you need to develop a distinctive image or successful marketing strategies for your brand, product, or company.
Your personal adviser:
Michael Siener
Key Account Management | Concept, Consulting
Telephone: +49 208 409630-11
E-Mail: siener@bgp-emedia.de