Concept, Design, Brand Management
Fresh ideas and creative thinking combined with 25 years of experience.
Intelligently from the head to the heart.
Our services in the area of Concept, Creation, Brand Management
Classic marketing categories can hardly depict the rapidly increasing number of communicative channels, systems and their complex links. In the course of digital change, it is getting increasingly difficult to have an overview of the goals, direction and weighting of effective measures. Nevertheless, successful brand and corporate communication is essentially based on only three components for us:
Concept, Creation & Technology
Clearly defined processes in terms of analysis, goal setting and strategic planning form the basis for a sustainable design and creation of interlinked communication, sales and service measures. Taking into account previously defined goals, budgets and timing, we give brands, products and companies a distinctive face and ensure the targeted communication of clear messages using current channels and technologies.
We take care of corporate design, brand building or classic communication as well as your web design, online campaigns or first-class social media content.
We create initiatives that are enjoyable yet highly effective, crafting content that informs and entertains. Throughout this process, we consistently ensure that messages resonate across a multitude of channels, while also anticipating technological advancements such as IoT, Big Data, or Cloud Computing. We’re already contemplating a future where refrigerators might autonomously reorder milk, butter, and cheese, and considering the potential implications of self-driving cars for your business case.
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Brand Development
To play a strong role in the market, it is essential to position brands and products clearly and unambiguously.
Corporate Design
The value of companies is influenced, among other factors, by their visual appeal. A strong visual presence instills confidence, fosters likability, and yields other benefits.
Online campaigns
Display or text ads? Newsletters or social media ads? Online campaigns significantly increase brand awareness, sell products, or recruit applicants.
Traditional communication
Advertising should be fast and effective. Made for large audiences, it works best when brand, product, and idea interact harmoniously.
Fortunately, the world isn’t solely digital, and even online giants like Zalando or Amazon are now increasingly utilizing postcards with discount codes, brochures, or flyers.
Social Media Content
Facebook, XING, LinkedIn? Depending on the target audience, various channels are available that have long established a solid position in the communication strategies of many companies.
Trade Shows & Point of Sale (POS)
Whether B2B or B2C – despite a thriving online business, a significant portion of all purchasing or investment decisions are made through personal interactions.